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The Power of Relevance: Are You a Fisherman?

July 2, 2013 by Maricel Rivera Leave a Comment

The Power of Relevance: Are You a Fisherman?

The morning I finally managed to publish my first ever blog post for The Sourcing Pen, I asked my husband to have a look at it. “Skyscrapers will be a better fit,” he said in three seconds flat. He totally lost me there. “You’re a business and technology writer, not a fisherman.” Fisherman? Where the […]

Filed Under: Freelancing, Marketing Tagged With: freelancers, relevance, tag line

Efficiency Is Overrated!

July 1, 2013 by Maricel Rivera 2 Comments

Efficiency Is Overrated!

Yes, I just said that. Now, what about those apps that developers develop to amp up a person’s or business’ productivity metrics? What about those gazillions of articles passed on through social media and what-have-you from the “thought leaders” of the industry extolling this so-called virtue? Efficiency clinches most, if not all, deals, right? I […]

Filed Under: Freelancing, Marketing, Productivity Tagged With: focus, productivity

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