The Sourcing Pen

Your software marketing partner.

  • About
    • The Team
    • Sourcing Pen
  • Services
  • Testimonials
  • Contact
  • Disclosure
  • Books

Powered by Genesis

What Freelancers Can Learn from Lightning McQueen

July 10, 2013 by Maricel Rivera 2 Comments

What Freelancers Can Learn from Lightning McQueen

I have a confession to make. I love Cars, that NASCAR-based animated movie that gave rise to the names Lightning McQueen, Mater and Chick Hicks. I watched the first release of Cars a few times, and every time that scene where Lightning McQueen gave up the Piston Cup to go back and push The King to […]

Filed Under: Freelancing, Lessons Learned Tagged With: cars, lessons from cars, lessons from lightning mcqueen, lightning mcqueen

Word of Mouth: Your Most Powerful Marketing Tool

July 8, 2013 by Maricel Rivera 3 Comments

Word of Mouth: Your Most Powerful Marketing Tool

Anyone who’s engaged in business recognizes the power of effective marketing. Without marketing, there likely is no success. As business pundits love to say, marketing is the only activity that’s healthy for the bottom line. The rest are nothing but expenses. When we think of marketing, we think of banners, billboards, television ads, radio spots, paid reviews on […]

Filed Under: Freelancing, Marketing Tagged With: freelancers, marketing, word of mouth

Ditching Your Job to Venture into Freelancing Is Like Getting Married

July 3, 2013 by Maricel Rivera 2 Comments

Ditching Your Job to Venture into Freelancing Is Like Getting Married

For us mere mortals, marriage is a leap of faith. It can be a lot of things – exciting, scary, that feeling that you’re stepping into something unknown, or if you’d even come out of it alive and kicking. Don’t get me wrong. I’m not garbed in the party pooper costume here, but yes, marriage […]

Filed Under: Freelancing Tagged With: freelancers, marriage

The Power of Relevance: Are You a Fisherman?

July 2, 2013 by Maricel Rivera Leave a Comment

The Power of Relevance: Are You a Fisherman?

The morning I finally managed to publish my first ever blog post for The Sourcing Pen, I asked my husband to have a look at it. “Skyscrapers will be a better fit,” he said in three seconds flat. He totally lost me there. “You’re a business and technology writer, not a fisherman.” Fisherman? Where the […]

Filed Under: Freelancing, Marketing Tagged With: freelancers, relevance, tag line

Efficiency Is Overrated!

July 1, 2013 by Maricel Rivera 2 Comments

Efficiency Is Overrated!

Yes, I just said that. Now, what about those apps that developers develop to amp up a person’s or business’ productivity metrics? What about those gazillions of articles passed on through social media and what-have-you from the “thought leaders” of the industry extolling this so-called virtue? Efficiency clinches most, if not all, deals, right? I […]

Filed Under: Freelancing, Marketing, Productivity Tagged With: focus, productivity

  • « Previous Page
  • 1
  • …
  • 6
  • 7
  • 8

Join Our Newsletter!

Categories

Accounting Blogging Business Business Tools Content Marketing eBooks Ecommerce Freelancing Infographics Lessons Learned Marketing Motivation Personal Productivity Project Management Reading List Social Media Technology Writing

Let’s Connect!